Refine Premium News App Logo

# Freelance Designer Required: Logo Redesign, Brand Refinement & Logo Animation

I’m looking for an experienced graphic designer or brand identity specialist to refine an existing logo for a premium digital news application. The logo is already developed, and the original logo and branding source files are available for reference.

**Please provide a quote based on the brief below, including your proposed deliverables, estimated timeline, and number of revision rounds.**

## 1. Project Overview

The project involves refining an existing logo rather than creating an entirely new brand from scratch. However, I’m open to creative exploration and alternative design directions if they result in a stronger, more distinctive identity.

The brand belongs to a short-form news application available across web and mobile platforms. It presents concise, factual news summaries, with source attribution and links to original articles. Content is organised by category and location, with additional features such as audio and breaking-news alerts.

The identity should communicate credibility, clarity, sophistication and modernity.

## 2. Logo Redesign & Refinement

The objective is to create a premium, modern, sleek and minimal logo that remains distinctive and practical across different applications.

The current concept is based on a **single, squared letter “G,” with a subtle page-flip or folded-page detail suggesting movement from one news story to the next.**

Key requirements:

- Make the letter “G” immediately recognisable. The current symbol can sometimes be interpreted as a “C.”
- Maintain a clean, elegant and minimal appearance.
- Develop a distinctive visual identity that does not closely resemble Google's “G” or other established brands.
- Ensure the design is memorable, timeless and suitable for long-term brand use.
- Keep the symbol simple enough to reproduce consistently across digital and physical applications.

I am open to improvements to the existing concept and alternative creative interpretations, provided they remain aligned with the brand's purpose.

## 3. Colour Palette

The preferred palette is:

- Navy blue
- White
- Gold, used as the primary accent colour

Designers may explore related shades, including deeper navy, deep charcoal, muted champagne gold and subtle variations of gold.

The overall identity should feel premium, sophisticated and restrained rather than overly decorative.

## 4. Legibility & Practical Applications

The logo will primarily appear on small news cards within a mobile application, so legibility and recognition are critical.

Please consider:

- Clear recognition at small sizes.
- Strong contrast on light and dark backgrounds.
- Clean, readable typography and letterforms.
- Consistent performance across mobile, web, social media and physical branding.
- Recognition without relying on fine details that may disappear at smaller sizes.

The identity should remain accessible and easy to recognise for a broad audience.

## 5. Logo Animation

Along with the refined static logo, I would like a short, elegant logo animation, ideally **0.8 seconds or less**.

The animation should:

- Be quick, smooth and sophisticated.
- Use subtle movement rather than flashy effects.
- Work as a natural logo reveal for a digital application.
- Potentially incorporate the page-flip concept or another relevant motion idea.
- Be suitable for mobile and web use.

I am open to creative suggestions on the animation style.

##