Real-Work Trades Hero Video Production
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
Hero video for home-service SaaS — 30–45s, real trades footage, no dialogue.
About us
We're a software for small home-service businesses — plumbers, HVAC techs, electricians, cleaners, landscapers, roofers, handymen. We answer their calls with AI, book the job, draft the quote, and get them paid. Our customers are owner-operators with 1–15 employees who answer their own phone from the top of a ladder.
What we need
A silent, looping hero video for the top of our homepage. It plays behind/beside our headline with no audio and no on-screen text — the website copy does the talking. Think "these are the people we build for, and they're winning work."
Length & format
25–40 seconds, seamless loop
1920×1080 and a 1080×1350 vertical cut for mobile
MP4 (H.264) and WebM, under 6MB each after compression
Also deliver a still frame as a poster image (JPG/WebP)
No audio track required
Creative direction
The whole video should feel like earned business, not stock-footage gloss. Real trades, real trucks, real driveways, real handshakes. Warm, natural light. Handheld or gentle gimbal movement — not slick corporate drone work. Slightly desaturated, filmic grade. Every shot should be 2–4 seconds max.
Shot list we're after (mix and match, 8–12 shots total):
A tech's phone buzzing on the truck dash while he's mid-job — he glances at it, keeps working, unbothered
A plumber under a sink or at a water heater, focused
HVAC tech on a rooftop or beside a condenser unit
Electrician at a panel
A cleaning crew finishing a room, natural light
A landscaper loading a mower onto a trailer
Homeowner opening the door to a uniformed pro — genuine, warm greeting
Tablet or phone showing a quote being approved / a customer signing off
A handshake or a "thanks so much" moment at the door
Truck pulling away from a house at golden hour
Owner at a kitchen table or truck cab, looking at a calendar full of booked jobs and looking relieved, not stressed
Tone rules (important)
No actors who look like models. Cast or source footage of people who look like they actually do this work — varied ages, builds, ethnicities, real hands.
No cheesy thumbs-up-to-camera or stock-footage smiling.
No visible competitor branding, no readable logos on trucks or uniforms.
No screen recordings of software — we handle product UI separately.
Sourcing
Licensed stock footage is fine if you have access to a good library and can prove commercial licensing (Artgrid, Filmpac, Getty, etc.). Original shoots welcome if you can deliver within budget. Please state which route you're taking. All footage must come with a commercial license transferable to us, worldwide, in perpetuity, for web and paid advertising.
Deliverables
Final graded video in all formats above
Poster still
Project files (Premiere/Resolve/AE) and the source clips
Written proof of licensing for every clip used
Process
Round 1: rough cut with placeholder/watermarked clips for approval. Round 2: graded final. Two rounds of revisions included.
To bid, please include:
Two or three links to similar work you've done — ideally lifestyle, trades, or brand hero loops
Which footage library you'd source from, or your shoot plan
Your quoted price and turnaround in calendar days
Confirm you can hit our file-size targets without the footage looking mushy
Bids that don't include work samples won't be reviewed.
About us
We're a software for small home-service businesses — plumbers, HVAC techs, electricians, cleaners, landscapers, roofers, handymen. We answer their calls with AI, book the job, draft the quote, and get them paid. Our customers are owner-operators with 1–15 employees who answer their own phone from the top of a ladder.
What we need
A silent, looping hero video for the top of our homepage. It plays behind/beside our headline with no audio and no on-screen text — the website copy does the talking. Think "these are the people we build for, and they're winning work."
Length & format
25–40 seconds, seamless loop
1920×1080 and a 1080×1350 vertical cut for mobile
MP4 (H.264) and WebM, under 6MB each after compression
Also deliver a still frame as a poster image (JPG/WebP)
No audio track required
Creative direction
The whole video should feel like earned business, not stock-footage gloss. Real trades, real trucks, real driveways, real handshakes. Warm, natural light. Handheld or gentle gimbal movement — not slick corporate drone work. Slightly desaturated, filmic grade. Every shot should be 2–4 seconds max.
Shot list we're after (mix and match, 8–12 shots total):
A tech's phone buzzing on the truck dash while he's mid-job — he glances at it, keeps working, unbothered
A plumber under a sink or at a water heater, focused
HVAC tech on a rooftop or beside a condenser unit
Electrician at a panel
A cleaning crew finishing a room, natural light
A landscaper loading a mower onto a trailer
Homeowner opening the door to a uniformed pro — genuine, warm greeting
Tablet or phone showing a quote being approved / a customer signing off
A handshake or a "thanks so much" moment at the door
Truck pulling away from a house at golden hour
Owner at a kitchen table or truck cab, looking at a calendar full of booked jobs and looking relieved, not stressed
Tone rules (important)
No actors who look like models. Cast or source footage of people who look like they actually do this work — varied ages, builds, ethnicities, real hands.
No cheesy thumbs-up-to-camera or stock-footage smiling.
No visible competitor branding, no readable logos on trucks or uniforms.
No screen recordings of software — we handle product UI separately.
Sourcing
Licensed stock footage is fine if you have access to a good library and can prove commercial licensing (Artgrid, Filmpac, Getty, etc.). Original shoots welcome if you can deliver within budget. Please state which route you're taking. All footage must come with a commercial license transferable to us, worldwide, in perpetuity, for web and paid advertising.
Deliverables
Final graded video in all formats above
Poster still
Project files (Premiere/Resolve/AE) and the source clips
Written proof of licensing for every clip used
Process
Round 1: rough cut with placeholder/watermarked clips for approval. Round 2: graded final. Two rounds of revisions included.
To bid, please include:
Two or three links to similar work you've done — ideally lifestyle, trades, or brand hero loops
Which footage library you'd source from, or your shoot plan
Your quoted price and turnaround in calendar days
Confirm you can hit our file-size targets without the footage looking mushy
Bids that don't include work samples won't be reviewed.
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