Real Estate Social Content Strategy

I want a clear, actionable content strategy that positions me as the go-to real estate expert on Instagram and LinkedIn. The end goal is simple: every post should build trust and authority so that property buyers and serious investors start coming to me first.

Here’s what I need from you:

• A 90-day publishing roadmap tailored to both Instagram and LinkedIn, including themes, post formats, and suggested visuals or short-form videos.
• A concise brand voice guide so my captions, Stories, and articles feel consistently credible and approachable.
• Hashtag and SEO keyword sets specific to buyers and investors in my market.
• Engagement tactics—comment prompts, poll ideas, collaboration angles—that deepen relationships and nudge followers toward direct conversations.
• Simple performance benchmarks and a tracking sheet I can use with native analytics or tools like Buffer or Hootsuite.

The strategy has to speak directly to first-time or upgrade buyers as well as portfolio-minded investors, showing them that I understand financing, market timing, and long-term equity building. If you’ve mapped out funnels or content pillars for other real estate brands, that experience will be invaluable here.

Deliver everything in a clean, editable document (Google Docs or Notion preferred) with any supporting creative references linked. I’ll review and request one round of tweaks; once those are incorporated, the project is complete.