Real Estate Google Ads Leads

I’m looking for an experienced Google Ads specialist who can design and manage a lead-generation campaign focused on residential homebuyers in the real-estate sector.
My goal is a steady flow of qualified buyer enquiries rather than generic traffic.

Scope of work
• Research high-intent keywords and audience segments tied to local residential property searches.
• Structure Search (and, if advantageous, Display or Performance Max) campaigns with compelling ad copy, extensions and clear calls to action.
• Configure conversion tracking through Google Tag Manager and Google Analytics so every form fill or phone call is properly attributed.
• Optimise bids, budgets and negatives on an ongoing basis, refining ads and landing page recommendations for cost-efficient cost-per-lead.
• Provide weekly performance reports outlining lead volume, cost per lead, click-through rate and suggested next steps.

Success will be measured by the number of qualified residential buyer leads generated within an agreed target CPL. If you have a proven track record running Google Ads for real-estate clients and can start quickly, let’s discuss timelines and any assets you’ll need from me.