Quirky Mascot Logo for Smoke Shop

Logo Design Brief

Business Name: SMOKEY JACK’S

Industry: Smoke shop / tobacco & smoking accessories

Logo Style: Retro mascot-based, bold, memorable, and slightly playful

Brief:
We are launching Smokey Jack’s, a modern smoke shop with a strong vintage personality. We need a unique mascot-based logo that feels like an old-school American smoke-shop brand, but with a cleaner and more professional modern finish.

The mascot could be a cool character named Smokey Jack—for example, a confident vintage gentleman, outlaw-style character, or quirky smoke-shop owner. The character should feel friendly, iconic, and recognizable, rather than aggressive or overly realistic.

Visual Direction
Retro / vintage-inspired
Mascot + custom typography
Bold but not overly complicated
1950s–70s Americana influence
Slightly humorous/cool personality
Strong silhouette and recognizable character
Custom lettering that feels designed specifically for the brand
Works in 1-color and full-color
Avoid generic clip-art or overly detailed illustrations
Should look good as a shop sign, sticker, T-shirt, packaging, and social-media profile
Color Direction

Open to creative ideas, but interested in combinations such as:

Cream + dark brown
Mustard + dark green
Orange + brown
Red + cream + black
Deliverables

Please show:

Main mascot logo
A simplified logo/icon version
Black & white version
2–3 realistic branding mockups, such as a store sign, T-shirt, sticker, or packaging

Overall goal: Create a mascot logo that feels like a classic smoke-shop brand from another era, but is unique enough to become a recognizable modern brand identity.