Quality Leads for Modular Furniture

I run a modular-furniture workshop based in Gurgaon and our production capacity has outgrown the number of qualified enquiries we receive each month. Right now all lead generation happens through social media, with most of the spend on Facebook and Instagram. The campaigns deliver volume-wise, yet too many contacts turn out to be price shoppers or outside our service area.

The immediate objective is to lift lead quality—fewer but better-matched prospects who are ready to discuss customised kitchens, wardrobes and office interiors in Gurgaon and nearby NCR. I am open to testing supplementary channels such as Google or LinkedIn if they improve targeting, but Facebook and Instagram will stay the primary focus.

What I need from you
• Audit of current ad accounts, audiences and creatives
• Data-driven strategy to tighten targeting, refine messaging and set clear qualification filters
• Fresh ad sets/creatives aligned with the strategy, scheduled and launched
• Tracking stack configured (Meta Pixel, conversion events, lead-form integrations) so we can measure cost per marketing-qualified lead
• Weekly performance reports with optimisation actions and next steps

Acceptance criteria
1. Cost per qualified lead reduced by a meaningful, agreed-upon percentage within the first 30 days.
2. Clear attribution of all enquiries to their originating campaign.
3. A short handover document so my in-house team can maintain the campaigns after the engagement ends.

If you have proven results in social-media lead funnels for high-ticket home or interior products, let’s explore the roadmap and timelines together.