PropTech GTM Brand Awareness Plan

I need a concise Go-To-Market strategy that makes our new PropTech platform impossible to miss in the marketplace. The single-minded objective is brand awareness; leads and revenue will follow once people know who we are and why we matter.

Here is what I’m looking for:

• A clear positioning framework that tells a compelling story to property owners, tenants, and investors.
• Channel-specific tactics for social media, content marketing, and public relations—complete with sample post ideas, editorial angles, and pitch hooks I can hand straight to my team or an external agency.
• A 90-day rollout timeline showing what happens week by week, including KPIs I can track to confirm awareness is growing.
• Guidance on the tools, hashtags, media outlets, and influencer partnerships that will give us the fastest lift at the lowest cost.

I’ll supply access to our product deck, user personas, and any current brand assets as soon as we start. I’m happy to answer questions quickly so you can move fast, but I expect the final playbook to be clear enough that even a junior marketer could execute it without guesswork.