Property Instagram Growth Campaign

Our property brand is ready to scale its Instagram presence and I need a strategist who can drive a steady, authentic increase in followers—specifically local residents who may one day become tenants, buyers, or brand advocates.

The account currently showcases listings and company updates, yet the real magnet for our audience will be lifestyle-oriented, value-adding content. I want you to pivot the feed toward engaging home-decor tips that feel relevant to people living in (or moving to) our area. Think quick styling reels, before-and-after posts, and carousel guides that subtly weave in our properties while positioning us as the friendly expert next door.

What I need from you
• Audit the existing profile, bio, hashtag sets, and recent posts to identify quick wins.
• Build a 30-day content calendar centred on home-decor tips, including recommended formats (static, carousel, Reel, Story) and posting times.
• Design and schedule the posts—either by editing brand-supplied visuals or creating lightweight templates in Canva/Adobe Express.
• Implement an engagement routine (commenting, local hashtag surfing, story replies) that targets users within our city radius.
• Track daily follower growth and report weekly, highlighting what’s resonating and where we can double down.

Success in the first month looks like:
1. A measurable uptick in local followers (we will compare city-level insights in Instagram Analytics).
2. Consistent post reach surpassing the current 7-day average by at least 30 %.
3. Clear data-backed recommendations for the next 90 days of growth.

If this sounds like your wheelhouse and you have case studies of similar follower wins, let’s talk strategy and timelines.