Prop Trading Digital Marketing Boost

I run an online proprietary trading firm and want an experienced marketer to take over the full digital customer-acquisition cycle. Target customers are located across the globe but we have had significant success in the past in the English-speaking sub-Saharan African countries and would like to continue to build on that customer base. The four pillars I need you to manage are social media, email, content and influencer marketing.

Social media: Build and execute a cohesive calendar for Facebook, Instagram, YouTube, X and TikTok. I care less about vanity metrics and more about bringing qualified traders into our funnel, so every post should carry a clear next step— account registration / sale.

Email: Design automated sequences that nurture prospects from their first opt-in through to funded-account sign-up. I already have a modest list inside Mailchimp; you’ll refine segmentation, write persuasive copy, and set up performance tracking so we can optimise open and conversion rates.

Content: Publish authority-building articles, short videos, and infographics that educate aspiring traders on our funding model. Repurpose the best pieces across channels, ensuring consistent brand voice and CTA alignment.

Influencer marketing: Coordinate posts and messaging across established influencers in the sector.

I’ll provide access to previous campaigns, brand guidelines, and trading-specific compliance notes. Your plan should outline targets, timelines, and the metrics you’ll own—from cost-per-lead down to funded-account conversion. My measure of success is simple: a steady uptick in new funded traders at an efficient acquisition cost.