Promotional Lead-Generating Business Video Creation

I need a sharp, engaging promotional video designed to convert busy business professionals into qualified leads and, ultimately, paying customers. The core objective is sales generation, so every creative decision—from concept and script through motion graphics, music, and final edit—has to keep that conversion goal front and center.

Here is what I envision:
• Length: 60–90 seconds; long enough to demonstrate value, short enough to fit a hectic executive’s schedule.
• Tone: confident, authoritative, yet approachable.
• Format: 16:9 full-HD (a social-media-optimised cut in 1:1 or 9:16 would be a welcome bonus).
• Deliverables: final mastered MP4, editable project files, plus any licensed assets.

I can supply branding guidelines, key selling points, and raw product shots; you will handle scripting, storyboarding, voice-over sourcing, animation or live-action editing, and sound design. If you recommend specific tools—After Effects, Premiere Pro, DaVinci Resolve, or similar—let me know your preference.

Acceptance criteria
1. A first storyboard or animatic for review.
2. One rough-cut incorporating my feedback.
3. Final cut delivered on schedule, error-free, and ready for immediate upload.

Please include links to at least two recent lead-focused promo videos you have produced, along with a short note on how you measured their success.