Promote Traditional Handicraft Store

I run a small shop that specializes in authentic traditional handicrafts and I want to boost foot traffic and sales in my local area. My key focus is local shop promotion rather than a full e-commerce rollout, so I’m looking for practical, results-driven marketing support that speaks directly to customers nearby.

Here’s what I need:
• A concise local marketing strategy tailored to handmade crafts, outlining actionable steps I can implement immediately.
• Creative assets—such as social-ready photos, short video clips, or print-ready flyers—that highlight the craftsmanship and cultural story behind my products.
• Guidance on the best mix of online tools (Google Business Profile optimisation, targeted Facebook/Instagram ads, local hashtags) and offline tactics (poster placement, in-store event ideas) to reach craft enthusiasts within driving distance.

Acceptance criteria
1. Strategy document delivered in PDF or Google Doc, clearly structured with timelines and budget ranges per activity.
2. At least five high-quality visuals ready for both social media and print.
3. A short report explaining how to measure success (KPIs such as in-store visits, inquiries, or promo-code redemptions).

If you have past experience promoting artisan brands or brick-and-mortar boutiques, please share examples in your bid. Let’s get more people through my doors and keep traditional craftsmanship thriving.