Project Vaishali Education Sales Lift

I’m launching Project Vaishali within our education business with one clear objective: increase sales of our offerings. Everything produced under this brief must translate into measurable revenue growth.

Scope of work
I need a structured plan and execution-ready assets that remove friction from the purchase journey and persuade prospective learners to enrol. The exact mix of tactics is open to your expertise—whether that involves funnel analysis, page or interface redesigns, persuasive graphics, sharper copy, or targeted campaign concepts.

Deliverables
- Diagnostic of the current sales funnel highlighting key drop-off points
- Prioritised optimisation blueprint tied to realistic KPIs
- Wireframes or mock-ups for recommended pages or sections
- Creative assets (images, headlines, calls to action) consistent with our brand
- Final report summarising expected impact and next steps

Acceptance criteria
The material must be complete, actionable, and ready for hand-off to our internal development and marketing teams. Recommendations should be prioritised by effort versus projected revenue gain and mapped to simple metrics we can track post-launch.

Preferred formats include Figma or Adobe XD for mock-ups, Google Docs/Slides for the strategy deck, and spreadsheets for KPI tracking.
A focused yet flexible timeline will allow us to begin implementation within the month.