Project Title: Growth Marketing for Celestara — Vedic Astrology App (Social Media, ASO, Performance Ads)

Digital Marketing Expert Needed — Vedic Astrology App (Web + Android)
Project Title: Growth Marketing for Celestara — Vedic Astrology App (Social Media, ASO, Performance Ads)

About the Product
Celestara (https://webcelestara.org) is a live, revenue-generating Vedic astrology platform available on web and Android (Google Play). It offers:

Accurate birth charts (Kundli) computed with Swiss Ephemeris — not generic horoscopes
AI Astrologer consultations, Kundli Milan (marriage matching), Tarot, Vastu, Numerology & Daily Panchang
Available in 8 Indian languages (Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Punjabi, English)
Monetized via credit packs: Razorpay (India) + PayPal (international) + Google Play in-app purchases
Automated daily Facebook/Instagram content already running (@cosmiccelestara)
Current traction: 380+ registered users, 1,100+ readings generated, paying customers in India. We now want to scale aggressively.

What We Need From You
Social Media Growth — grow Instagram/Facebook followers & engagement organically (Reels strategy, hashtags, posting calendar, community engagement). We auto-generate daily content; you optimize distribution and growth loops
Performance Marketing — plan and manage Meta Ads (Pixel already installed) and Google App Campaigns with small test budgets, optimizing for signups and first purchase (CPA targets)
ASO (App Store Optimization) — optimize our Google Play listing (title, description, keywords, screenshots) for astrology/kundli search terms in English + Hindi
YouTube / Short-form Strategy — repurpose our auto-generated reels for YouTube Shorts; recommend creator collaborations with astrology influencers
SEO & Content — keyword plan for astrology blog topics (we have a blog engine built in)
Weekly Reporting — signups, CAC, conversion to paid, follower growth
What We Provide
Live app with referral/UTM tracking built in (every campaign gets its own tracked link + in-app attribution dashboard)
Auto-generated branded images & video reels for daily posting
Festive sale pricing & promo-code engine for campaigns
Partner/affiliate system if you want to recruit astrology influencers
Ideal Freelancer
Proven experience marketing apps in India (astrology, spirituality, horoscope, or devotional apps a big plus)
Portfolio showing follower growth and/or app install campaigns with real numbers
Comfortable with Hindi + English content; other Indian languages a bonus
Knows Meta Ads Manager, Google Play Console ASO, and basic analytics (GA4)
Budget & Duration
Start with a 1-month trial engagement with clear KPIs (e.g., +X installs, +X Instagram followers, ≤₹Y cost per signup)
Extend to 3–6 months.
Bid with your monthly fee and a short plan (3–5 bullet points) of your first 2 weeks
To Apply, Include:
One astrology/spiritual/app brand you've grown (with numbers)
Your proposed first-month strategy in 5 bullets
Which ad budget you'd recommend for month 1 and expected signups
Serious bids with relevant portfolios only. Generic copy-paste proposals will be ignored.