Professional Logo Redesign Needed

I need my current logo completely re-imagined. Right now the mark feels dated and no longer reflects where the brand is heading, so the primary goal is a full logo redesign that will look fresh and stay flexible for future print, web, and social use.

Here’s what I will provide once we start:
• The existing logo files (vector and raster)
• A brief on my brand values, target audience, and colour preferences
• Examples of competitor logos I like and dislike

What I expect back:
• A new primary logo delivered in vector format (AI or SVG) plus high-resolution PNGs
• Horizontal, vertical, and icon-only variations
• A simple style sheet summarising colours (HEX/RGB/CMYK) and fonts
• All working files so I can make edits later if needed

I have not locked myself into a particular style or whether the mark should rely more on text, an icon, or both, so feel free to present creative directions and justify your choices. Adobe Illustrator or an equivalent professional tool is preferred for the final artwork.

The redesign will be approved when:
• The logo remains crisp and legible at 24 px as well as at large-format print sizes
• Colours and typography align with the brand brief
• All agreed deliverables are supplied, fully editable, and organised

Please let me know your usual turnaround time for first concepts and how many revision rounds are included; I’m aiming to select a design within two weeks of project kick-off.