Professional Book Designer / Layout Designer Needed for Hey Dad Parenting Book Series

Project: Professional design and layout of a premium parenting book series

I am looking for an experienced book designer / editorial designer to professionally design and lay out the first book in a new parenting brand called HEY DAD.

This is not a request for AI-generated book design. I am specifically looking for a skilled human designer who understands typography, editorial layout, visual hierarchy, children's/parenting publishing and professional book production.

The first book is:

HEY DAD QUICK GUIDE #01
THE CONVERSATION EVERY DAD NEEDS TO HAVE BEFORE HIS SON TURNS 13
Subtitle:
A practical guide to raising a confident, respectful and emotionally strong young man.

The manuscript is already written. I need someone to turn it into a beautiful, professional, commercially viable book that looks like it belongs in a real publishing catalogue.

About the HEY DAD brand

HEY DAD is a modern parenting brand focused on helping fathers build stronger relationships with their children.

The brand has an established visual identity, including a distinctive pop-art / editorial illustration style, bold typography, strong graphic elements and a recognizable HEY DAD crown.

I want the books to feel like part of the same brand as the existing HEY DAD social media content.

However, I do not want the book to look like a collection of social-media posts pasted into a PDF.

The designer needs to translate the existing visual identity into a proper editorial/book design system.

What I need designed

The first book will be approximately 30–40 pages, although the final page count may change depending on the design.

I need:

Professional front cover
Title page
Copyright/disclaimer page
Contents page
Introduction / note to Dad
Professionally designed chapter pages
Consistent chapter-opening layouts
Pull quotes
"SAY THIS" callout boxes
"ASK HIM" question boxes
Practical exercises
Checklists
Worksheets
Conversation planner
Dad-Son Agreement
30-Day Connection Challenge
Quick-reference pages
Final page / HEY DAD branding
Consistent headers, footers and page numbering
Professional typography and spacing throughout
The book should be easy and enjoyable to read, not overly complicated or cluttered.

Visual direction

I want a premium modern parenting publication with personality.

Think:

Modern editorial design + pop-art illustration + parenting magazine + premium self-development book.

The design should feel:

Masculine but not overly aggressive
Warm
Modern
Confident
Approachable
Premium
Fun without looking childish
Suitable for dads
Professional enough to be sold commercially
I like strong typography, bold graphic elements, illustrations, halftone textures, brushstroke elements and visual storytelling.

The existing HEY DAD social-media artwork can be provided as a visual reference for the brand language.

I want the designer to use creativity rather than simply reproducing the existing social-media graphics.

IMPORTANT: No generic AI book design

I am not looking for someone to simply put the manuscript into Canva or generate pages with AI.

I want someone with genuine design experience who can make professional decisions about:

Typography
Grid systems
Margins
Page hierarchy
White space
Chapter structure
Visual pacing
Illustration placement
Callout boxes
Worksheets
Print/digital readability
Cover design
Overall publishing quality
AI tools may be used as part of your workflow if appropriate, but the final design must be professionally art-directed and human-designed.

The bigger opportunity

This first book is intended to become Book #01 of a larger HEY DAD QUICK GUIDE series.

There will potentially be many books covering topics such as:

Raising a respectful son
Building connection with teenagers
Raising resilient children
Father-daughter relationships
Teaching children about money
Helping children deal with failure
Talking to children about difficult subjects
Father-son connection
Parenting through adolescence
Chores and responsibility
Emotional intelligence
Confidence
Friendships and peer pressure
Therefore, I don't just want a one-off design.

I want the designer to create a reusable visual design system/template that can be used for future books in the series.

For example:

HEY DAD QUICK GUIDE #01
HEY DAD QUICK GUIDE #02
HEY DAD QUICK GUIDE #03

They should clearly belong to the same professional publishing family.

Deliverables
For the first book I would like:

1. Complete book design
A professionally designed approximately 30–40 page book.

2. Front cover
A strong commercial cover suitable for digital sales and potentially print.

3. Reusable design system
Please create reusable styles/templates for:

Chapter openings
Normal text pages
Pull quotes
Exercises
Worksheets
Checklists
Callout boxes
"Say This"
"Ask Him"
Resource pages
4. Editable source files
I need the original editable design files, preferably in:

Adobe InDesign
or
Affinity Publisher
Please specify which software you use.

5. Final PDF
A polished, professionally exported PDF suitable for digital sales.

I may also require a separate print-ready PDF later.

6. Future books
If the first book works well, I would like to continue working with the same designer on additional HEY DAD books.

What I am looking for in a freelancer
Please have experience with:

Book design
Editorial design
eBooks
PDF publishing
Magazine/editorial layouts
Typography
Cover design
Print-ready documents
Digital publications
Experience with parenting, education, children's publishing, lifestyle or self-development books would be a major advantage.

Please include in your proposal
1. Your portfolio

Please provide examples of actual books, eBooks, magazines or editorial publications you have designed.

I am particularly interested in seeing:

Interior pages
Chapter layouts
Worksheets
Covers
Typography
Long-form editorial design
Please don't send only logo/branding portfolios.

2. Your software

Tell me whether you use:

Adobe InDesign
Affinity Publisher
Illustrator
Photoshop
Other

3. Your process

Briefly explain how you would approach turning an existing manuscript into a professionally designed book.

4. Your estimated price

Please provide your price for the first book.

5. Estimated turnaround

How long would you need for approximately 30–40 pages?

6. Revisions

Please explain how many rounds of revisions are included.

VERY IMPORTANT

I am looking for someone who can become a long-term design partner, not simply complete one PDF and disappear.

If the first book is successful, there could be multiple books in this series, as well as other HEY DAD branded products.

I care more about quality, creativity and professional publishing standards than simply choosing the cheapest freelancer.

Please begin your proposal with the words:

"HEY DAD — I understand the vision."
This will help me identify freelancers who have actually read the brief.