Professional Association Website Overhaul (Wordpress + Woocommerce)

We are looking for a freelancer to redesign and redevelop an existing professional association website built on WordPress.

The project involves a full website refresh focused on improving the site’s structure, navigation, visual consistency, mobile responsiveness, and overall institutional look and feel.

Key areas include:

* Redesigning the homepage and major informational pages
* Creating a cleaner two-level navigation structure
* Developing sections for membership, training, programs, events, directories, blog, and contact
* Improving the directory system for members, organizations, partners, and sponsors
* Building a centralized portal for registrations, applications, enrollments, and payments
* Integrating WooCommerce and online payment functionality
* Improving mobile usability, speed, and overall site performance
* Preserving and improving existing SEO structure, URLs, and blog content
* Applying one consistent design system across all pages

The preferred style is clean, professional, modern, and institutional, similar in quality and clarity to established international professional organizations, while retaining the existing brand identity.

The freelancer should have strong experience with WordPress redevelopment, responsive design, WooCommerce, UI/UX, directory functionality, and SEO-conscious website migration.