Premium Custom Gift Card Design for Brand Merchandising
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 day ago
Project Overview
We are seeking a creative graphic designer to design a striking, cohesive gift card and matching carrier envelope/sleeve. The primary goal is to turn our gift card into a highly giftable product that drives seasonal revenue, strengthens brand loyalty, and works seamlessly with standard retail POS (Point of Sale) tracking.
The final design must balance eye-catching front graphics with a clean, highly legible back layout for legal and technical text.
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Scope of Work & Deliverables
1. Front Layout Design (Visual Hook)
• Visual Strategy: Establish a strong brand connection using a bold primary visual (e.g., modern illustration, clean patterns, or striking typography).
• Aesthetic Appeal: Create a premium look that feels premium to hold, making it an attractive gift for various occasions (birthdays, holidays, thank-yous).
• Material Optimization: Account for standard plastic/recycled paper finishes, leaving space for optional spot UV, metallic foils, or matte laminates.
2. Back Layout Design (Technical & Legal)
• Variable Data Zones: Reserve dedicated, un-cluttered spaces for a magnetic stripe, standard barcode, and printed serial number.
• Legibility: Use crisp, high-contrast typography for terms and conditions, balance check instructions, and customer service URLs.
• Scratch-Off Box: Leave a designated area if a hidden PIN code is required for online redemption.
3. Required Deliverables
• 1x Physical Gift Card: Standard CR80 dimensions (3.375" x 2.125" with rounded corners) with a 0.125" print bleed.
• 1x Matching Carrier/Sleeve: A custom paper sleeve, folding presentation card, or envelope that securely holds the card.
• Source Files: Fully layered and organized vector source files (Adobe Illustrator .AI or EPS preferred).
• Exported Asset Formats: High-resolution, print-ready PDFs (300 DPI, CMYK color space) with all fonts outlined and cut/die lines separated onto a distinct template layer.
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We are seeking a creative graphic designer to design a striking, cohesive gift card and matching carrier envelope/sleeve. The primary goal is to turn our gift card into a highly giftable product that drives seasonal revenue, strengthens brand loyalty, and works seamlessly with standard retail POS (Point of Sale) tracking.
The final design must balance eye-catching front graphics with a clean, highly legible back layout for legal and technical text.
________________________________________
Scope of Work & Deliverables
1. Front Layout Design (Visual Hook)
• Visual Strategy: Establish a strong brand connection using a bold primary visual (e.g., modern illustration, clean patterns, or striking typography).
• Aesthetic Appeal: Create a premium look that feels premium to hold, making it an attractive gift for various occasions (birthdays, holidays, thank-yous).
• Material Optimization: Account for standard plastic/recycled paper finishes, leaving space for optional spot UV, metallic foils, or matte laminates.
2. Back Layout Design (Technical & Legal)
• Variable Data Zones: Reserve dedicated, un-cluttered spaces for a magnetic stripe, standard barcode, and printed serial number.
• Legibility: Use crisp, high-contrast typography for terms and conditions, balance check instructions, and customer service URLs.
• Scratch-Off Box: Leave a designated area if a hidden PIN code is required for online redemption.
3. Required Deliverables
• 1x Physical Gift Card: Standard CR80 dimensions (3.375" x 2.125" with rounded corners) with a 0.125" print bleed.
• 1x Matching Carrier/Sleeve: A custom paper sleeve, folding presentation card, or envelope that securely holds the card.
• Source Files: Fully layered and organized vector source files (Adobe Illustrator .AI or EPS preferred).
• Exported Asset Formats: High-resolution, print-ready PDFs (300 DPI, CMYK color space) with all fonts outlined and cut/die lines separated onto a distinct template layer.
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