Prelaunch Health Brand Awareness Campaign

I’m gearing up to introduce a new health-and-wellbeing brand and need a savvy marketer who can help me generate buzz before launch. The single, overriding objective is to increase brand awareness, so every tactic we use should put visibility first.

Here’s what I’m after:
• A concise pre-launch strategy that outlines how blog posts, articles, short-form videos, and eye-catching infographics or social images will work together to tell a consistent story about the brand.
• Creation of that content—well-researched, evidence-backed writing; scroll-stopping visuals; and short, high-energy videos optimised for the major social platforms.
• A publishing schedule that details when and where each piece goes live so momentum builds steadily up to launch day.

Key acceptance criteria
• All writing must be original, SEO-friendly, and match the brand’s upbeat, trustworthy tone.
• Visuals and videos need to follow our colour palette and include subtle, on-brand motion or animation where appropriate.
• Final files delivered in editable formats (Google Docs, layered PSDs/AI files, and .mp4 or .mov for video) plus ready-to-publish versions.
• Milestone reviews for strategy, first content batch, and final campaign assets.

If you have a track record in wellness or lifestyle niches and can back it up with samples, I’d love to hear how you’d make this pre-launch impossible to miss.