Prague Restaurant Instagram & Meta Campaigns

I want to put our Prague-based restaurant firmly on the radar of tourists and other short-term visitors who are scrolling through Instagram before and during their stay. Your task is to plan, create, and run Instagram-first content along with complementary Meta ad campaigns that steadily build local brand awareness and push curious travelers to walk through our doors.

Here’s what I need:

• A 30-day content calendar built around Prague travel moments (arrival, sightseeing, nightlife) with a mix of Reels, carousel posts, and Stories that showcase our food, drinks, ambience, and location advantages.
• Scroll-stopping visuals and captions in a friendly, trip-inspiring tone. You can shoot or source imagery yourself or guide us on quick in-house shoots—whatever keeps the feed authentic and cohesive.
• Full Meta Ads Manager setup: campaign structure, audience targeting geared to “recently in Prague” and “upcoming trip to Prague” segments, creative variations, A/B tests, and clear naming conventions so performance is easy to follow.
• Weekly performance snapshots focusing on reach, impressions, saves, and profile actions, plus simple recommendations for the next week’s tweaks.

Everything should stay aligned with the goal of boosting our brand presence among tourists and visitors, not local residents, and it must feel native to the Instagram experience—no hard sells, just mouth-watering storytelling. If you’re comfortable leveraging tools like Business Suite, Canva or Adobe, and you keep an eye on current IG audio trends, we’ll be on the same wavelength.

At hand-off I expect the editable assets, the running ad sets inside our Business Manager, and a concise report so I can see what’s working and where to scale.