PR Specialist
Budget / Salary$80,000–100,000
TypeFull-time job
LocationUnited States
Posted2 hours ago
PR Specialist
Seeking.com | Full-Time, Exempt, Remote (US) | Reports to: PR Manager
About the Role
Seeking.com is the world's largest premium dating platform, and we are in the middle of the most important chapter of our brand transformation. You will not be coordinating from the sidelines. You will be pitching journalists, drafting press releases, and running the day-to-day operations of our member casting book.
This is the right role for an ambitious specialist who wants to be promoted to PR Manager in two to three years, and who knows that the way to get there is by doing the work.
Core Responsibilities
Writing, Pitching & Media Relations
Draft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books for review
Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you own
Build and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beats
Maintain personal media-readiness: keep talking points current and be comfortable on camera and in audio
Respond to inbound media requests with speed and route information across the company • Identify and act on PR opportunities through Qwoted, HARO, and similar platforms daily • Help trend-hijack: bring at least two news-cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attached
Edit and proofread your own work and your peers' work to AP-style standard before it goes to management
Complete media training as the company offers it
Member Casting & Storyteller Book
Run the day-to-day operations of the member casting book under management’s direction • Recruit members into the book continuously
Vet members for media-readiness, brief them on outlet, journalist, angle, and message tracks before every press interaction
Match the right member to the right journalist request and coordinate availability inside hours • Manage all NDAs, consent forms, and post-interview follow-ups for member interviewees • Keep the casting book tagged, searchable, and current
•
Co-CEO & Executive Visibility Support
Help build the pipeline of podcast, interview, and speaking opportunities for our Co-CEOs • Draft briefing materials, narrative arcs, and message tracks for executive appearances • Research awards relevant to the brand and prepare submissions for the manager's review • Coordinate stage and panel opportunities at relevant conferences
Trend-Mining & Cultural Listening
Monitor news, newsletters, X, and competitor PR daily across dating, relationships, lifestyle, business, and tech
Maintain a running calendar of recurring cultural moments and pre-build pitches around them • Track competitor PR activity and flag where they are taking share of conversation we should be contesting
Operations, Reporting & Asset Management
Maintain media lists, pitch calendars, journalist contact databases, and CRM tracking • Maintain the PR asset library: approved imagery, boilerplates, key messaging, executive bios, and media kits
Monitor daily media coverage using Muck Rack, Cision, Meltwater, Google Alerts, and similar tools
Compile weekly coverage summaries and contribute to monthly PR reports • Maintain SOPs and process documentation for recurring workflows
Help maintain crisis communication resources and contact lists
Required Qualifications
3 to 5 years of experience in PR (agency or in-house), journalism, or communications • Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track record
Demonstrated track record contributing to or personally securing media coverage (regional, trade, or national outlets)
Strong writing and editing skills with a portfolio of work you can point to
Working knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus AP style
Preferred Qualifications
Experience at a top consumer or lifestyle PR agency
AI fluency. You already use ChatGPT, Claude, Perplexity, or similar tools to research, draft first passes, build media lists, and analyze coverage
Newsroom experience as a reporter or junior editor
Existing relationships with dating, relationships, lifestyle, business, or consumer tech beat reporters
Experience with member, customer, or talent casting for media stories
Comfort with reputation work for brands that carry public-perception baggage Compensation & Benefits
Base salary: $80,000 to $100,000, commensurate with experience
Full-time, exempt, fully remote within the US
Health, dental, vision, 401(k), and standard benefits package
A manager who will actively coach you and a real path to Senior PR Manager
Originally posted on Himalayas
Seeking.com | Full-Time, Exempt, Remote (US) | Reports to: PR Manager
About the Role
Seeking.com is the world's largest premium dating platform, and we are in the middle of the most important chapter of our brand transformation. You will not be coordinating from the sidelines. You will be pitching journalists, drafting press releases, and running the day-to-day operations of our member casting book.
This is the right role for an ambitious specialist who wants to be promoted to PR Manager in two to three years, and who knows that the way to get there is by doing the work.
Core Responsibilities
Writing, Pitching & Media Relations
Draft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books for review
Pitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you own
Build and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beats
Maintain personal media-readiness: keep talking points current and be comfortable on camera and in audio
Respond to inbound media requests with speed and route information across the company • Identify and act on PR opportunities through Qwoted, HARO, and similar platforms daily • Help trend-hijack: bring at least two news-cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attached
Edit and proofread your own work and your peers' work to AP-style standard before it goes to management
Complete media training as the company offers it
Member Casting & Storyteller Book
Run the day-to-day operations of the member casting book under management’s direction • Recruit members into the book continuously
Vet members for media-readiness, brief them on outlet, journalist, angle, and message tracks before every press interaction
Match the right member to the right journalist request and coordinate availability inside hours • Manage all NDAs, consent forms, and post-interview follow-ups for member interviewees • Keep the casting book tagged, searchable, and current
•
Co-CEO & Executive Visibility Support
Help build the pipeline of podcast, interview, and speaking opportunities for our Co-CEOs • Draft briefing materials, narrative arcs, and message tracks for executive appearances • Research awards relevant to the brand and prepare submissions for the manager's review • Coordinate stage and panel opportunities at relevant conferences
Trend-Mining & Cultural Listening
Monitor news, newsletters, X, and competitor PR daily across dating, relationships, lifestyle, business, and tech
Maintain a running calendar of recurring cultural moments and pre-build pitches around them • Track competitor PR activity and flag where they are taking share of conversation we should be contesting
Operations, Reporting & Asset Management
Maintain media lists, pitch calendars, journalist contact databases, and CRM tracking • Maintain the PR asset library: approved imagery, boilerplates, key messaging, executive bios, and media kits
Monitor daily media coverage using Muck Rack, Cision, Meltwater, Google Alerts, and similar tools
Compile weekly coverage summaries and contribute to monthly PR reports • Maintain SOPs and process documentation for recurring workflows
Help maintain crisis communication resources and contact lists
Required Qualifications
3 to 5 years of experience in PR (agency or in-house), journalism, or communications • Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track record
Demonstrated track record contributing to or personally securing media coverage (regional, trade, or national outlets)
Strong writing and editing skills with a portfolio of work you can point to
Working knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus AP style
Preferred Qualifications
Experience at a top consumer or lifestyle PR agency
AI fluency. You already use ChatGPT, Claude, Perplexity, or similar tools to research, draft first passes, build media lists, and analyze coverage
Newsroom experience as a reporter or junior editor
Existing relationships with dating, relationships, lifestyle, business, or consumer tech beat reporters
Experience with member, customer, or talent casting for media stories
Comfort with reputation work for brands that carry public-perception baggage Compensation & Benefits
Base salary: $80,000 to $100,000, commensurate with experience
Full-time, exempt, fully remote within the US
Health, dental, vision, 401(k), and standard benefits package
A manager who will actively coach you and a real path to Senior PR Manager
Originally posted on Himalayas
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