PPC Expert for B2B Software Lead Gen

PPC Specialist – Google Ads & LinkedIn Ads (B2B Software Lead Generation)

About the role:

We are looking for an experienced PPC specialist to manage and optimize paid advertising campaigns for a software and AI solutions company. The goal is to generate qualified B2B leads from international markets.

Responsibilities:
Develop PPC strategy for AI, software development, QA automation, and SaaS solutions
Create and manage Google Search campaigns
Create and optimize LinkedIn advertising campaigns
Perform keyword research and competitor analysis
Build high-intent campaign structures
Write and test ad copy
Setup conversion tracking (Google Tag Manager, GA4, LinkedIn Insight Tag)
Monitor CPC, CPL, conversion rates, and lead quality
Provide weekly performance reports
Suggest landing page and funnel improvements
Requirements:
3+ years experience in Google Ads
Proven B2B lead generation experience
Experience targeting US/UK/UAE markets
Experience with software/SaaS/IT services companies preferred
Strong knowledge of:
Google Search Ads
LinkedIn Ads
GA4
Google Tag Manager
Conversion tracking
Ability to show previous campaign results
Deliverables:

First 30 days:

Complete PPC audit
Campaign strategy
Keyword research
Campaign launch
Tracking setup
First optimization report