PostGrid Moving Postcard Redesign

Project Title: 4x6 Postcard Redesign for Moving Company — PostGrid Compatible + Photo Restoration

I'm looking for an experienced graphic designer to redesign an existing moving company flyer (approximately 9x11 inches) into a professional, double-sided 4x6-inch postcard for printing and mailing through PostGrid (postgrid.com).

The design should maintain our pink, white, and black branding while incorporating specific photos, service highlights, contact information, and a promotional offer.

This is not simply a resizing project. I need the layout professionally reorganized to fit the smaller postcard format while remaining attractive, clean, and easy to read.

ATTACHED FILES & PRIVACY

I will attach two PDFs:

1. Original Flyer (Redacted Version): Contains the existing design, but certain information has been intentionally covered for privacy, including part of the company name, phone number, email, physical address, website, and Facebook handle.

2. Official PostGrid Specifications: Contains the required dimensions, bleed, safe zones, and postal mailing restrictions for both sides.

Once I select a freelancer, I will privately provide the complete, unredacted flyer, original logo, and all necessary contact information.

Please do not attempt to reconstruct or guess any redacted information.

The final postcard must include the complete company logo, phone number, email, business address, and website. Facebook is not required.

1. PHOTOS & LOGO — MUST KEEP

Family Photo — Natural Photo Restoration

The existing family photo must remain, but it is slightly pixelated and needs subtle professional photo restoration and resolution enhancement.

Please improve sharpness, clarity, and image quality while maintaining a completely natural, realistic appearance.

I do NOT want the photo to look AI-generated, airbrushed, overly edited, or artificial.

Preserve everyone's original facial features, expressions, skin textures, and appearance. The goal is simply to make the same real family photograph look clearer, without changing anyone's appearance.

Moving Truck & House Photo

Keep the existing image featuring the moving truck and house.

Company Logo

Keep the original pink, heart-shaped company logo. The complete version will be provided after hiring.

2. TOP 5 REASONS — MUST KEEP

All five reasons must remain clearly readable:

1. Free Moving Materials
2. Free Tool Rental
3. Free Estimate
4. No Hidden Fees
5. No Hourly Minimums

This section may be redesigned or rearranged to fit the postcard.

3. SERVICE HIGHLIGHTS — MUST KEEP

Include all five statements:

- Local & Long Distance Moves
- We Do Big Jobs!
- We Do Small Jobs!
- Family-Owned and Local
- Fully Licensed and Insured

The small icons next to these statements are optional and may be removed to save space.

4. CONTACT INFORMATION — REQUIRED

The final postcard must include:

- Company phone number
- Company email address
- Physical business address
- Company website

All information will be provided privately after hiring.

Please reserve enough space for these details and make them easy to read.

Facebook information is not required.

5. OPTIONAL TEXT — CAN BE REMOVED

The following phrases may be deleted to save space:

- "Moving Homes. Delivering Love."
- "We treat every home like our own and every client like family."
- "From our family to yours. We move with heart."

Prioritize a clean, readable design over unnecessary text.

6. PROMOTIONAL OFFER — MUST ADD

In the bottom right-hand corner of the FRONT side, add:

UP TO 30% OFF

With Promo Code: PINK24

The discount should be bold, prominent, and attention-grabbing, with the promo code in smaller text underneath.

Keep the design consistent with our pink, white, and black branding.

7. POSTGRID 4x6 POSTCARD SPECIFICATIONS

The final design must follow PostGrid's official printing and mailing guidelines.

I will attach the official specifications PDF. Please review both the front and back diagrams carefully.

Official reference:

https://pg-prod-bucket-1.s3.us-east-1.amazonaws.com/assets/design-guidelines/us_intl_postcard_6inx4in.pdf

FRONT SIDE REQUIREMENTS

- Final trimmed size: 6 inches wide × 4 inches high
- Full artwork size with bleed: 6.25 × 4.25 inches
- Landscape orientation
- Bleed: 0.125 inch on all sides
- Text safe zone: 0.2 inch inside final trim edges
- Background artwork must extend into the bleed area.
- Keep all important text, logos, and promotions within the safe zone.
- The front is available for the primary marketing design.

BACK SIDE REQUIREMENTS

- Final trimmed size: 6 inches wide × 4 inches high
- Follow the bleed and trim markings in the official PostGrid PDF.
- Right 40% (2.4 inches wide) reserved for mailing information.
- No artwork, text, logos, or colored backgrounds in restricted mailing areas.
- USPS barcode clearance zone: 4.75 × 0.625 inches along the bottom, as shown in the template.
- Postage indicia area: 1.417 × 0.748 inches.
- Leave appropriate areas for return address and recipient address.
- PostGrid will automatically add recipient mailing information.
- The remaining unrestricted left-side area can contain marketing content.

IMPORTANT: Do not use a generic postcard template. Follow the attached PostGrid PDF for exact dimensions and restricted areas.

Please verify the final PDF's export dimensions, bleed handling, and alignment using PostGrid's upload preview before delivery.

8. FRONT & BACK CONTENT ORGANIZATION

You may creatively distribute the required information between both sides to maintain a clean, professional appearance.

Suggested Front:

- Company logo
- Naturally restored family photo
- Moving truck and house photo
- Main service headline
- UP TO 30% OFF promotion with PINK24

Suggested Back:

- Top 5 Reasons
- Service highlights
- Contact information

These are suggestions only. You may reorganize the content as needed, provided all required information remains readable and postal restrictions are followed.

Please avoid excessively small text or overcrowding.

9. DESIGN REQUIREMENTS

- Maintain pink, white, and black branding.
- Professional, modern, attractive layout.
- Make the phone number and promotional offer noticeable.
- Preserve the original branding and overall feel.
- Natural photo restoration without artificial-looking enhancements.
- High-resolution, print-ready artwork (target 300 DPI).
- Appropriate professional printing color settings.
- Correct bleed, trim, safe zones, and postal restrictions.
- Proper front and back orientation.

10. FINAL DELIVERABLES

Please provide:

1. One high-resolution, two-page print-ready PDF formatted for PostGrid (Page 1: Front; Page 2: Back).
2. Original editable design files (Adobe Illustrator, Photoshop, or equivalent).
3. Separate high-quality JPG or PNG proofs of the front and back.
4. A separate high-resolution copy of the naturally restored family photo.
5. Confirmation that the design complies with the attached PostGrid specifications.
6. Any necessary revisions if PostGrid's upload preview identifies cropping, sizing, or mailing-zone issues.

The finished files should be ready to upload to PostGrid without additional redesign or formatting.

11. OVERALL GOAL

I want a professionally designed direct-mail postcard, not simply a smaller version of the original flyer.

My priorities are:

1. Original pink company logo.
2. Naturally restored family photo.
3. Moving truck and house photo.
4. All five reasons.
5. All five service highlights.
6. Complete contact information (provided after hiring).
7. Prominent UP TO 30% OFF promotion with PINK24.
8. Clean, attractive, readable layout.
9. Full compliance with PostGrid specifications.

12. FREELANCER QUALIFICATIONS

I'm looking for someone with:

- Strong graphic design and layout experience.
- Experience creating professional direct-mail postcards.
- Knowledge of print-ready PDFs, bleed, trim, and safe zones.
- Natural photo restoration and image enhancement skills.
- Excellent attention to detail.

Experience with PostGrid or similar direct-mail printing platforms is a plus.

Please review BOTH attached PDFs before submitting your proposal.

The selected freelancer will receive the complete, unredacted original flyer, company logo, and all required contact information privately after hiring.

Thank you!