Portfolio Website & SEO Launch

Premium Regulatory Advisory Website, Branding, SEO & AI Assistant

I am launching a specialist regulatory, risk and financial-crime advisory business initially based in the UK, with a UAE/Dubai presence planned within approximately six months.

I require an experienced freelancer or small team to create a premium corporate identity and website suitable for a specialist advisory business operating across London and the DIFC.

This must not look like a generic consultancy website, freelance portfolio or standard WordPress template.

The overall design should feel closer to a private bank, investment advisory firm or high-end professional-services business: understated, authoritative, international and modern.

Brand direction

The final company name and logo will be confirmed separately.

Proposed positioning:

Regulatory • Risk • Advisory

Possible headline:

Clarity in complex markets.

Preferred visual direction:

* deep midnight navy
* warm ivory
* graphite
* restrained bronze/brass details
* premium serif typography for major headings
* clean modern sans-serif typography for body text

I have an initial visual concept/moodboard that can be provided as a design reference. This should be refined rather than simply copied.

Phase 1 deliverables

• Fully responsive corporate website
• Bespoke homepage design
• About / Founder page
• Individual service pages
• UK and UAE market pages
• Insights / articles CMS
• AI / Intelligence section
• Contact and lead-generation forms
• Logo and visual identity development
• Typography and colour system
• Brand guidelines
• Letterhead
• Invoice template
• Proposal template
• Email signature
• LinkedIn company graphics
• Technical SEO
• On-page SEO
• Google Analytics
• Google Search Console
• XML sitemap
• structured data/schema
• metadata
• internal linking structure
• fast mobile performance

Founder profile

The founder’s professional background spans 16 years in the Metropolitan Police, investigation and financial crime, subsequent banking experience and senior regulatory/compliance responsibilities within financial services in the Dubai International Financial Centre.

The website must communicate significant senior experience while presenting the company as a scalable professional-services firm rather than an individual freelancer.

AI-powered assistant

A major part of the project is an integrated AI capability.

The AI assistant should eventually be capable of answering questions from an approved knowledge base containing:

• website content
• regulatory insights and articles
• approved public regulatory guidance
• selected PDFs/documents
• FAQs and internal knowledge

Example questions could include:

• “I want to establish a financial-services business in DIFC.”
• “What should a regulatory business plan contain?”
• “What DFSA permissions may be relevant?”
• “Help me understand weaknesses in my AML framework.”
• “I need FCA authorisation support.”

I do not want a generic support-chat widget.

The AI interface should look premium and form part of the overall brand experience.

It should provide general information, include appropriate regulatory/legal disclaimers and intelligently direct potential clients towards relevant services.

Phase 1 AI options

Please price either:

1. a functioning AI assistant using controlled knowledge retrieval; or
2. the full AI-ready UI and technical architecture, with the functioning AI assistant priced as a separate milestone.

Please explain exactly what your bid includes.

Future AI functionality

The website architecture should allow later development of:

• Regulatory Readiness Assessment
• AML Framework Health Check
• AI-assisted document review
• secure policy/document upload
• regulatory gap analysis
• AI-assisted compliance drafting
• client portal
• project/action tracking
• client-specific AI assistant

These features do not all need to be delivered in Phase 1.

SEO

Organic search performance is extremely important.

The site should be structured around relevant searches including:

DFSA authorisation consultant
DIFC regulatory consultant
Dubai compliance consultant
UAE AML consultant
outsourced MLRO Dubai
financial crime consultant UAE
FCA authorisation consultant
FCA compliance consultant
AI governance financial services

I understand that no genuine SEO professional can guarantee #1 Google rankings.

I want a technically strong website, good content architecture and a long-term organic search strategy.

Corporate identity

The same brand system must be applied across:

• website
• letterhead
• invoice
• proposal
• engagement documents
• PowerPoint
• email signature
• LinkedIn
• report templates

Technology

I am open to WordPress, Webflow or another appropriate CMS.

Please explain which platform you recommend and why.

The AI component can use a separate secure backend where appropriate.

Ownership

The business must own:

• domain
• hosting
• source code
• GitHub/repository
• Figma/design source
• Google Analytics
• Search Console
• AI/API account
• database
• all administrator credentials

The freelancer will receive access but must not retain ownership of any core business asset.

When submitting your proposal please include

1. Your three strongest relevant corporate/professional-services websites.
2. Your recommended platform.
3. Whether your proposed design is bespoke or template based.
4. Your SEO approach.
5. Your experience with OpenAI, RAG or document-based AI assistants.
6. Your proposed project phases.
7. Fixed cost for Phase 1.
8. Separate AI development cost if applicable.
9. Any recurring monthly costs.
10. Post-launch support included.
11. Confirmation that all source files and accounts will belong to the client.

Please start your proposal with “FULL BRIEF READ” so I know you have reviewed the complete project.

Generic copy-and-paste bids will not be considered.