Populate Websites & Social Media

I run three e-commerce sites—two focused on wholesale agriculture inputs for B2B buyers and one that sells premium meat directly to consumers. Each site is fully built on custom Next.js (React) apps, running on our own Hetzner server under pm2 behind nginx. See below the exact versions off the live server:

FarmTradeDirect
- Next.js 15.5.18, React 19, TypeScript, Tailwind CSS 3.4
- Database: Supabase (hosted Postgres)
- Payments: Stripe
- No CMS - the marketplace content is user-generated (listings, accounts), page copy lives in the code

Meadow & Moor
- Next.js 15.4.11, React 19, TypeScript, Tailwind CSS 3.4
- CMS: Payload CMS 3.86 with a SQLite database
- Stripe

Farm Stock Nutrition
- Next.js 15.4.11, React 19, TypeScript, Tailwind CSS 3.4
- CMS: Payload CMS 3.86 with a SQLite databasegraphics and has no social presence.

Your task is to give all three properties a visual and social lift:

• Source and upload royalty-free or licensed stock photos that feel right for the audience: crisp, industry-specific imagery for the agriculture B2B sites; warm, natural, approachable shots for the meat B2C store.
• Optimise every image (size, naming, alt text) so pages stay fast and SEO friendly.
• Create brand-matched cover images, avatars and highlight icons for Facebook, Instagram and LinkedIn, then open the accounts (or refresh existing stubs) for each site.
• Build a 30-day posting calendar—three posts per week per channel—mixing product spotlights, behind-the-scenes visuals and quick tips relevant to buyers. Draft the copy, pair it with the chosen images and preload it using tools such as Buffer or Meta Business Suite.

Acceptance criteria
1. Each website shows at least 15 new images that meet the style described above, with no licensing issues.
2. All social profiles are live, on-brand and fully populated (bio, links, profile/cover art).
3. The first month of posts is scheduled and visible in the publishing queue.
4. A shared folder contains all original assets plus a simple usage licence summary.

I will provide site logins, logo files and any brand colours once we start.