Podcast Downloads via Social Growth

Growing my podcast audience is priority one, and Instagram and LinkedIn are the two channels I plan to lean on to make that happen. The main KPI is a steady lift in episode downloads, so every activity should ultimately funnel listeners to the show.

Here’s the workflow I have in mind. First, translate each new episode into short, catchy audio snippets that tease the best moments. Pair those with on-brand visuals or waveform videos, then schedule them strategically across both platforms. I’ll supply raw audio and brand assets; you shape them into scroll-stopping posts, write the captions, handle hashtags, and keep the posting cadence consistent.

I’ll need regular insight into what’s working, so please track reach, clicks and—most importantly—downloads attributed to these posts, adjusting the approach whenever the numbers suggest it.

Deliverables
• A monthly content calendar for Instagram & LinkedIn
• 3–5 polished audio-snippet posts per episode, formatted natively for each platform
• Weekly performance report highlighting growth and download impact
• Ongoing optimisation of copy, hashtags and posting times based on data

If that scope fits your expertise, let’s get started and turn social engagement into measurable podcast growth.