Piraña Joe Promotional Animation Video

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Piraña Joe – In-Store Promotional Video Brief

## 1. General Concept

Create an approximately **1:15 promotional video** for digital screens inside Piraña Joe stores.

The video should feel **Caribbean, tropical, adventurous, playful, colorful, energetic, slightly crazy and fun**.

The concept can be structured almost like **two separate videos within one piece**, with a clear transition between them:

**PART 1 – The Cartoon Adventure**
Piraña chasing Joe through a fun Caribbean adventure.

**PART 2 – The Piraña Joe Product World**
A showcase of the real apparel, merchandise and products we sell.

The two parts should feel connected and ultimately come together as one Piraña Joe experience.

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## 2. Screen Formats

The video needs to be adapted to three screen formats:

* 1080 × 1920 – Vertical
* 1920 × 1280 – Landscape
* 1920 × 1080 – Landscape

The main concept should remain consistent across all three formats.

Final delivery should be in **MP4 or MOV**.

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## 3. Audio

There is **no dialogue and no voice-over**.

Music only.

The stores already have their own music playing, so the soundtrack of the video may not even be clearly heard.

Therefore, **the entire story and communication must work visually without depending on audio**.

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# PART 1 – THE CARTOON ADVENTURE

## 4. Piraña Chasing Joe

The first part should feel like a short animated cartoon.

The basic dynamic is:

**Piraña chases Joe → Joe escapes → Piraña keeps chasing him → more Caribbean adventures.**

Think of a fun **Tom & Jerry-style chase**, with physical comedy, fast action and playful situations.

Joe can run, hide, jump, swim, climb, escape, get surprised, etc.

The environments can include:

* Caribbean beaches
* Tropical islands
* Docks and boats
* Fishing and ocean scenes
* Jungle
* Hiking/adventure locations

Important – Piraña Character

The Piraña artwork is **protected and cannot be redesigned or modified**.

Do NOT:

* Redesign the Piraña
* Change its shape or proportions
* Change its colors
* Change its face
* Make it 3D
* Create a different interpretation of the character
* Add a new artistic style to the character

The Piraña must remain the **exact original flat 2D artwork**.

It can be animated through:

* Movement
* Rotation
* Scaling
* Position changes
* Other animation techniques that do not alter the original artwork

# Joe Character

Joe's original design should remain intact. Only facial expressions can change to help with the story and comedy.

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# PART 2 – THE PIRAÑA JOE PRODUCT WORLD

## 5. Transition Into Products

The second part should feel like the cartoon adventure transitions into the **real world of Piraña Joe products**.

This can almost feel like the beginning of a second video:

**Cartoon adventure → transition → real Piraña Joe products → product showcase.**

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## 6. Products & Apparel

Showcase the **real products that Piraña Joe sells**, including:

* T-shirts
* Hoodies
* Shirts
* Sunshirts

Products should look **realistic and authentic**.

Do not create cartoon versions of the products or redesign them.

Products can be shown:

* Being worn

The real products should become the visual focus of the second half.

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# 7. Ending

The video should finish with the **Piraña Joe logo clearly visible and prominently displayed**.

The logo must be animated with the piraña and joe on it

The ending should leave the customer with a very clear **Piraña Joe brand impression**.

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# 8. Overall Feeling

The final video should feel:

* Caribbean
* Tropical
* Adventurous
* Playful
* Colorful
* Energetic
* Fun
* Slightly crazy
* Authentic
* Visually engaging

It should have a distinctive Piraña Joe personality and feel like something that belongs specifically to our brand.

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# 9. Key Rules

1. The video should be approximately **1:15**.
2. It should work across all three required screen formats.
3. Structure it as **two clearly differentiated parts**:

* **Part 1:** Piraña chasing Joe / animated adventure.
* **Part 2:** Real Piraña Joe products and apparel.
4. There is **no dialogue or voice-over**.
5. The story must work visually even if the music cannot be heard.
6. The Piraña must remain the **exact original 2D artwork** and cannot be redesigned or modified.
7. Joe's original design must remain intact; facial expressions may change.
8. Real Piraña Joe products should be shown realistically and **must not be redesigned as cartoon products**.
9. The final result should combine the characters, real products and Caribbean environments into one cohesive Piraña Joe world.
10. The Piraña Joe logo must be clearly visible at the end.

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## 10. Approval Before Production

Before beginning full production, please provide the **storyboard / story concept and visual direction for review and approval**.

We would like to approve the overall story, sequence and look before moving forward with the complete animation.