Performance Marketing Specialist for E-commerce

We are looking for an experienced Performance Marketing Specialist who is highly skilled in both Meta Ads (Facebook & Instagram) and Google Ads.

Our main goal is to increase sales and improve ROAS for our e-commerce brand.

Requirements:
• Expert in Meta Ads and Google Ads
• Complete audit of existing ad accounts, campaigns, ad sets, audiences and creatives
• Analyze why sales/conversions, CPA, ROAS or CTR are fluctuating or declining
• Identify and fix tracking, Pixel, Conversion API, GA4, Google Tag Manager and conversion tracking issues
• Analyze Meta Pixel, Events Manager and attribution issues
• Analyze Google Ads conversion tracking, Merchant Center and Google Analytics setup
• Find audience, targeting, campaign structure and budget allocation problems
• Identify ad fatigue, duplicate ads, learning phase and scaling issues
• Review existing campaigns and suggest what to pause, optimize, duplicate or scale
• Optimize campaigns for actual purchases/sales, not just clicks or traffic
• Provide a clear action plan after the audit and implement the required fixes
• Experience with Shopify e-commerce stores is highly preferred
• Must have experience scaling e-commerce brands profitably

We need someone who can analyze the complete advertising setup, identify the actual problems, fix them and continuously optimize the campaigns based on data.

Please share your previous e-commerce results, ROAS, case studies and experience with Meta + Google Ads.