Performance Marketing & Growth Expert | Google Ads, Meta Ads, SEO & Landing Page CRO

## Performance Marketing & Growth Expert – For Salon At Home App

We are looking for an experienced Performance Marketing & Growth Specialist for our App, a beauty and wellness platform offering salon, spa, facial, and other beauty services at customers' homes.

Our primary objective is to **increase confirmed customer bookings while reducing customer acquisition costs**.

### Scope of Work

**1. Google Ads (PPC)**
- Google Search campaigns targeting high-intent beauty service searches
- Keyword research, negative keywords and location targeting
- Conversion tracking and campaign optimization
- Remarketing and budget optimization

**2. Meta Ads (Facebook & Instagram)**
- Campaign strategy for customer acquisition and bookings
- Audience targeting, retargeting and creative testing
- WhatsApp, website and app booking campaigns
- Meta Pixel and Conversions API setup
- Improve cost per confirmed booking

**3. SEO & Local SEO**
- Technical and on-page SEO audit
- Service-specific and location-specific keyword optimization
- Google Business Profile optimization where applicable
- Improve organic search visibility and qualified traffic

**4. Landing Page Optimization (CRO)**
- Audit and improve existing landing pages
- Mobile-first, conversion-focused landing page design
- Improve booking CTAs, service presentation and trust elements
- A/B testing and conversion funnel improvements

**5. Analytics & Reporting**
- GA4, Google Tag Manager and conversion tracking
- Track ad spend, leads, bookings and customer acquisition cost
- Weekly campaign performance reporting
- Monthly growth recommendations

**6. Ad Creative Creation**
- Agency should be responsible to create ad reels and image creatives required for ad and other required task. Creatives should be send for approval 1st then should be used.

### Ideal Candidate

- Proven experience in Google Ads and Meta Ads
- Strong understanding of SEO and landing page conversion optimization
- Experience with local service businesses, beauty, wellness or home services
- Ability to demonstrate measurable improvements in customer acquisition and bookings
- Experience with app attribution is an advantage

**Important:** We are looking for a results-driven specialist, not someone who only manages campaigns or generates impressions and clicks.