Performance Marketing for LitMark Subscription Drive

Performance Marketer — Drive LitMark Signups (Fixed Price)
About the project
LitMark (litmark.org) is a £6/month student subscription research tool. Landing page, demo videos and an ambassador referral system already exist. The goal is new paying signups, not content for its own sake — pick whichever channel gets there fastest.
Scope of work
Set up conversion tracking on the signup flow so every click can be traced to a signup (if not already in place)
Run a small paid ad test (Meta/Instagram and/or TikTok ads) using the existing demo videos, targeted at UK university students
Monitor and adjust the campaign for 2 weeks
Final report: spend, clicks, signups, cost per signup — the number that actually matters
Alternative/additional scope if the freelancer is stronger on this
Instead of (or alongside) paid ads: review the signup page itself and recommend or implement changes to improve conversion rate — copy, CTA placement, trust signals. This can move sales without spending anything extra on ads.
Not in scope
Reddit/Twitter/university outreach (founder handles these)
Ongoing management beyond the 2-week test
Any ad spend decisions beyond the capped amount below — no authority to increase budget
Required skills
Real experience running small paid social campaigns with measurable results (ask for past numbers, not just claims)
Comfortable with basic conversion tracking (Meta Pixel / TikTok Pixel or equivalent)
Clear, numbers-based reporting — not vanity metrics
Budget
£100 fixed fee for the work above
Ad spend is separate and capped at £50, set directly by you in the ad account — the freelancer executes within it, never holds or increases it