Performance & Growth Marketer

Performance & Growth Marketer – eCommerce & DTC
This isn't a traditional media buying role.
We're looking for a performance marketer who understands that profitable growth goes far beyond ROAS.
You'll work with established DTC, eCommerce, Shopify and consumer brands, connecting paid media performance to the numbers that actually matter to the business: CAC, LTV, MER, contribution margin, payback, forecasting, attribution and profitability.
You'll have real ownership over performance, testing, budget allocation and growth decisions, while working closely with experienced strategists and senior stakeholders.
What You'll Do

Own and optimize paid acquisition across Meta, Google and TikTok

Develop and execute testing strategies across media, creative, audiences, offers and funnels

Manage and allocate meaningful paid media budgets based on performance and commercial objectives

Diagnose performance issues and identify opportunities for profitable growth

Analyze CAC, LTV, MER, ROAS, contribution margin, payback and other commercial metrics

Connect channel performance to broader business and P&L outcomes

Develop forecasts, performance models and budget recommendations

Contribute to attribution, incrementality and measurement initiatives

Partner with creative, CRO and broader growth functions to improve full-funnel performance

Turn complex data into clear, commercially relevant recommendations for founders and senior stakeholders

Continuously test, learn and improve using structured growth frameworks

What You'll Bring

3+ years of hands-on paid media experience specifically with product-based DTC/eCommerce brands

Strong hands-on experience across Meta, Google and TikTok Ads

Experience personally managing and scaling meaningful paid media budgets

In-house/brand-side DTC or eCommerce experience is strongly preferred

Strong understanding of the eCommerce customer journey, from acquisition through conversion and retention

Commercial understanding of CAC, LTV, MER, contribution margin, payback and profitability

Ability to look beyond platform metrics and understand the impact of paid media on the overall business

Strong analytical and problem-solving skills

Ability to translate data into clear strategic and commercial recommendations

Strong written and verbal English communication skills

Comfortable working directly with founders, senior leaders and clients

Highly organized, proactive and comfortable taking ownership

Able to work full-time and exclusively

Able to consistently work the required 4:00–6:00 PM Melbourne-time overlap

What Makes This Different
You'll be joining a team that treats performance marketing as a commercial growth function, not just a media buying function.
You'll get exposure to:

8- and 9-figure eCommerce and DTC brands

Paid media, commercial strategy and financial planning

Weekly live strategy sessions with experienced growth leaders

A structured 6-week onboarding and development program

Proprietary P&L-integrated reporting and growth tools

Structured experimentation and testing frameworks

Career progression based on impact and capability, not tenure

A fully remote, APAC-friendly working environment

Opportunities to develop into a broader growth and strategy role

Growth Path
Performance Marketer → Growth Performance Marketer → Senior Performance Marketer → Growth Strategist
Your level will depend on your experience, capability and demonstrated commercial impact.
We're particularly interested in marketers who have owned growth for real DTC/eCommerce brands, understand the numbers behind the business, and want to move beyond simply optimizing campaigns.
If you know how to turn paid media into profitable business growth, we'd love to hear from you.
Apply with examples of the DTC/eCommerce brands you've worked with, the channels you've managed, and the scale of budgets you've personally owned.
Originally posted on Himalayas