Performance-Based Tutoring Lead Generation

I need a specialist who can turn Facebook and LinkedIn into steady pipelines of qualified, ready-to-talk parents who want high-impact virtual tutoring for their K–12 children. Social media marketing will be the core channel; success stories and testimonials will be the primary creative hook.

Here’s the outcome I’m paying for: warm leads that have raised their hand by opting in, scheduling a call, or completing a detailed form. Payment is strictly per qualified lead, so everything you build—from audience research and ad creative to targeting, tracking, and optimisation—must focus on measurable conversion.

The work will include:
• Developing the overall acquisition funnel on Facebook and LinkedIn (organic and paid).
• Crafting testimonial-driven ads, posts, and retargeting sequences.
• Setting up lead forms or landing pages, plus pixel/UTM tracking for full transparency.
• Continuously refining creatives and budgets to hit agreed lead targets.

Acceptance criteria for each lead:
1. Contact details are complete and valid.
2. Parent confirms interest in online tutoring for a K–12 student.
3. No duplicate or incentive-only submissions.

Tell me about past campaigns where you were paid per lead and the average cost you achieved, then outline the tools (Ads Manager, LinkedIn Campaign Manager, Zapier, HubSpot, etc.) you’d use to deliver similar or better results here.