Pastel Minimalist Text Logo

I’m refreshing my brand identity and need a clean, text-focused logo that feels modern yet understated. The design should embrace a true minimalist aesthetic—no icons or extra graphics—using a soft pastel palette to convey approachability and calm.

Please work strictly with typography, exploring balance, spacing, and subtle color contrasts rather than visual symbols. I’m open to your choice of fonts (custom or licensed), as long as the result remains legible at small sizes and scalable for large prints.

Deliverables:
• Primary logo in vector format (AI, SVG)
• High-resolution PNG with transparent background
• A simple usage guide noting exact HEX/Pantone values and recommended typefaces

I’ll provide the brand name and any tagline once we start. Looking forward to seeing how you translate minimalism and pastel tones into a memorable wordmark.