Part-Time Inbound Tourism Instagram Lead

I run a growing inbound-tourism business and need a part-time marketer who can take full ownership of our Instagram presence. Your sole focus will be social-media management for this channel: planning, creating, scheduling, and optimising visual content that inspires international travellers to choose our experiences.

You will translate our existing brand assets into thumb-stopping images and stories, pair them with engaging captions and hashtags, and keep the feed active at a cadence we agree on. Expect to work with tools such as Canva, Adobe Creative Suite, Later or similar schedulers, plus native Instagram Insights to track performance.

Key deliverables
• A monthly content calendar outlining post themes, story ideas, and target dates
• Original or curated images and stories formatted for Instagram’s latest specs, ready to post
• Weekly scheduling and community engagement (comment replies, DMs, hashtag outreach)
• End-of-month analytics summary with insights and next-step recommendations

Success looks like consistent visual quality, steady follower growth, and measurable increases in profile visits and click-throughs to our booking site. If you’re an Instagram-savvy storyteller who loves travel, I’d love to hear how you’d make our destination impossible to resist.