Painting Business Lead Generation

I run a residential painting company in Melbourne and I’m ready to ramp up our incoming work. I need someone who can take full ownership of my advertising and marketing so that qualified, local leads start flowing steadily.

Primary focus
– Strengthen our presence on local directories and listings such as Google Business Profile, Hipages, Yelp and similar trades platforms. Accurate profiles, keyword-rich descriptions, fresh photos and consistent NAP details are crucial.

Social media component
While directories are the core channel, I’m also open to Facebook and Instagram activity that blends both paid ads and organic posts when it supports the overall lead strategy.

Compelling creative
The campaigns must feature three specific content types:
• Before-and-after photos that highlight workmanship
• Genuine customer testimonials to build trust
• Timely promotional offers to nudge enquiries

What I’m looking for from you
• A clear outline of the services you’ll provide (listing optimisation, ad management, content creation, reporting, etc.)
• Examples of similar trade or home-services clients you’ve helped grow
• Expected lead volume or KPIs you’ll target
• Your pricing structure and any recommended milestones

I’m ready to move quickly once I know your approach can translate into real painting jobs.