Paid Media Manager (Contract)

This is a remote position.
Position Summary:
We are looking for a results-driven Growth Leader to manage clients on how to acquire new customers by optimizing acquisition strategies across paid & organic marketing channels. Working within the marketing team, you will play a critical role in developing & improving the conversion funnel for our clients. You will be analytical and data-driven in your approach.
Responsibilities:

Experienced with driving growth through innovative and efficient marketing performance

Serve as the primary client contact providing strategic counsel on customer acquisition strategy.

Manage all online media including SEM, paid social, and other digital acquisition channels.

Collaborate with client teams to identify and implement solutions to improve conversion

Integrate closely with the marketing team to optimize all organic efforts across channels and drive top line growth

Manage budgeting process for customer acquisition, including forecasting and ROI assessments

Work closely with larger marketing and PR team’s to integrate media and CRM efforts

Maintain partnerships with outside vendors and agencies on strategic media plans,

analytics, etc

Provide ‘face to the client’ for new business pitching and account management

Think strategically about client’s goals, tapping into your deep understanding of the

space to plan successful campaigns

Drive relationships forward with our clients and partners, effectively communicating

the status of projects, campaign results, and business opportunities

Be an advocate and example for Digital + User Acquisition best practices and

principles, emerging trends, etc. with all team members and cross-functional teams

Develop measurement and reporting plan, manage weekly and/or monthly

reporting, and make strategic recommendations based on the data to clients
Prerequisites

5-8+ years of experience in user acquisition and paid digital media

Vendor and outside agency management experience

● High-level project management skills
● Experience of managing direct reports

Knowledge of digital acquisition channels, performance drivers and platforms (such as Google Ads, LinkedIn, Twitter, Facebook)

Proficient experience managing and optimizing SEM

Experience building the performance marketing function (team, process, tools)

● BA or BS degree preferred

Equal parts strategic thinker and hands-on ”do-er” and builder

Experience with financial/budget forecasting and ROI assessment/tracking

Excellent time management and communication skills

● People management experience

Experience working in a cross-functional role/organization

Flexibility and comfort working with a remote team in a fast-paced, always-on,

agency/start-up environment and schedule

Superb project and time management skills

Ability to work independently while maintaining constant communication with larger

team and clients
Why Work At Spark?
● Remote Work Flexibility

Competitive and Flexible Paid Vacation Policy

Spark PR covers 95-100% of health, dental, and vision for our employees.

You can also count on a company-managed 401K, Flexible Spending Accounts, and

monthly cell phone subsidies.
About Spark
From startups to Fortune 20 members, Spark specializes in helping technology-focused and innovation-minded companies transform their brands by bringing powerful narratives to life through public relations and integrated marketing programs.
The agency’s full suite of services includes content and social development, programmatic distribution and other forms of paid media, and data-driven insights to inform strategic planning and measure go-to-market plans. Spark also provides comprehensive strategic communications & marketing services for blockchain and cryptocurrency leaders. From guiding successful token sales to growing companies post-ICO, Spark has emerged as the preferred partner for these highly specialized services across the globe.
Spark’s clients are some of the world’s most innovative startups and industry leaders. Please review our website and peruse the variety of brands we have worked with over the years.
Ranked on the 2021 Forbes Best PR Agencies list, Spark has also been honored by Business Intelligence Group as a Best Place to Work. Previous awards include Bulldog Reporter’s Awards for Best New Product Launch and Best General Business Campaign as well as SABRE Awards for Software and Services. Spark was also honored as the Public Relations Agency of the Year by PR World in 2017.
Spark was founded by Donna (Sokolsky) Burke and Christine Hempel in 1999 at the height of the Internet explosion in Silicon Valley. Fresh off their corporate careers at Netscape where they helped launch the first browser that gave millions access to the Internet, Donna and Christine were well equipped to create a new-economy communications agency.
We are excited to explore new opportunities with you!
Spark Public Relations is an equal opportunity employer that values diversity. Spark PR does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need

Originally posted on Himalayas