PACKAGING DESIGN
Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted3 hours ago
Project: Packaging Design – Maa & Mitti Co.
We are launching Maa & Mitti Co., a premium Indian ladoo brand with a traditional, homemade and earthy feel.
Products
- Postpartum Ladoo
- Dry Fruit Ladoo
- Besan Ladoo
Packaging
We will use PET jars with labels. We need a consistent packaging design system for all products, with different product names/visual elements for each variant.
Design Style
- Premium + traditional Indian aesthetic
- Earthy, warm and natural look
- Cream/brown/gold-type colour palette
- Clean, trustworthy and modern
- Homemade/traditional feel without looking outdated
- Original design, not copied from existing brands
Label Requirements
Design should have proper space and hierarchy for all mandatory FSSAI/food-label declarations applicable to the product, including as applicable:
- Product name
- Ingredients
- Nutrition information
- Net quantity
- Veg symbol
- FSSAI logo & licence number
- Batch/Lot number
- Manufacturing/Packing date
- Best Before/Expiry
- MRP
- Manufacturer/packer/marketer details
- Customer care/contact details
- Storage instructions
- Allergen declaration, where applicable
- QR code
Final label content will be provided/confirmed separately.
QR Code
A QR code is required on the back label.
It should link to our Maa & Mitti Co. product information page, NOT directly to WhatsApp.
The page will contain:
- Ingredients
- Nutritional information
- Storage instructions
- Brand story
- Other products
- Instagram/social links
QR placement must be clean and the code must remain properly scannable after printing.
Deliverables
- Front + back label for all 3 products
- Print-ready CMYK files
- Proper bleed & safe margins
- High-resolution PDF
- Editable source files (AI/PSD/CDR)
- PNG/JPG previews
- PET jar mockups
- Design system that can later extend to 250g, 500g, 1kg and combo packaging
Please Include
- Relevant food/FMCG packaging portfolio
- Number of concepts
- Revisions included
- Timeline
- Total project cost
- Confirmation that editable source files are included
We are launching Maa & Mitti Co., a premium Indian ladoo brand with a traditional, homemade and earthy feel.
Products
- Postpartum Ladoo
- Dry Fruit Ladoo
- Besan Ladoo
Packaging
We will use PET jars with labels. We need a consistent packaging design system for all products, with different product names/visual elements for each variant.
Design Style
- Premium + traditional Indian aesthetic
- Earthy, warm and natural look
- Cream/brown/gold-type colour palette
- Clean, trustworthy and modern
- Homemade/traditional feel without looking outdated
- Original design, not copied from existing brands
Label Requirements
Design should have proper space and hierarchy for all mandatory FSSAI/food-label declarations applicable to the product, including as applicable:
- Product name
- Ingredients
- Nutrition information
- Net quantity
- Veg symbol
- FSSAI logo & licence number
- Batch/Lot number
- Manufacturing/Packing date
- Best Before/Expiry
- MRP
- Manufacturer/packer/marketer details
- Customer care/contact details
- Storage instructions
- Allergen declaration, where applicable
- QR code
Final label content will be provided/confirmed separately.
QR Code
A QR code is required on the back label.
It should link to our Maa & Mitti Co. product information page, NOT directly to WhatsApp.
The page will contain:
- Ingredients
- Nutritional information
- Storage instructions
- Brand story
- Other products
- Instagram/social links
QR placement must be clean and the code must remain properly scannable after printing.
Deliverables
- Front + back label for all 3 products
- Print-ready CMYK files
- Proper bleed & safe margins
- High-resolution PDF
- Editable source files (AI/PSD/CDR)
- PNG/JPG previews
- PET jar mockups
- Design system that can later extend to 250g, 500g, 1kg and combo packaging
Please Include
- Relevant food/FMCG packaging portfolio
- Number of concepts
- Revisions included
- Timeline
- Total project cost
- Confirmation that editable source files are included
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