Optimize Two Google Ads Campaigns

I have two active Google Ads campaigns that need a precise tune-up rather than a ground-up rebuild. The ad copy is performing well enough, but the targeting and bidding setup are holding back results.

Here is what I want done: refine the demographic, keyword, and device targeting so each ad consistently reaches the people most likely to convert, then switch the bidding model to an effective Target CPA structure. I paused for a long time and i just restarted it. I’ll share current campaign data, CPA goals, and past performance reports as soon as we begin so you can draw clear before-and-after comparisons.

Deliverables
• Updated campaign settings covering demographics, keyword lists, and device adjustments
• Target CPA bidding configuration with recommended CPA targets and reasoning
• Brief report (PDF or Google Doc) outlining every change, expected impact, and any next-step suggestions

I’ll measure success by an improved quality score, lower average CPA, and a clear uptick in conversions within two weeks of going live. Let me know what additional data or account access you’ll need and how quickly you can implement these improvements.