Optimize & Test Shopify Store

My new Shopify shop is live, but before I start paid campaigns I need a thorough technical once-over and a solid digital-marketing foundation.

Here is what I expect:
• A full technical audit of the store, with a clear report of issues and quick-win fixes.
• Creation and submission of a clean XML sitemap so every product and collection is indexed correctly.
• Identification and resolution of any “missing parts” in the technical SEO stack—things like robots.txt directives, structured-data markup, canonical tags, and similar essentials if they are absent or misconfigured.
• Sitewide testing on both desktop and mobile to confirm links, forms, checkout flow, and page-load performance.
• Basic marketing setup: connect Google Analytics 4, Search Console, and Facebook/Meta Pixel; verify that events are firing and data layers are accurate.
• A concise hand-over document showing what was done, what still needs attention, and how to monitor results.

Please be comfortable working directly in Shopify’s admin, theme code, and any necessary apps. Once the work is finished I’ll want to see before-and-after metrics as proof of improvement.