Optimize Non-Profit Google Ads

I run a non-profit that already has a Google Ad Grants account, but the campaigns are dormant. I need your help to turn that grant into a steady stream of qualified traffic, new donors, and sign-ups for our auction events and on-site classes.

The first phase is straightforward: rebuild or create campaigns that (1) drive more visitors to our website, (2) encourage online donations, and (3) highlight our upcoming auction and educational classes. Our audience spans everyone likely to donate, volunteer, or benefit directly from our services, so the ad copy and keyword strategy must speak to all three segments without drifting outside Google’s grant policies.

To make this work you should be fully comfortable with Google Ads Grant policies, keyword research, ad group structuring, and conversion tracking. I already have Google Analytics installed and can grant you access for goal imports.

Deliverables
• Audit the existing Ad Grants account and outline immediate compliance fixes.
• Build at least three goal-focused campaigns (visitors, donations, auction/classes) with tightly themed ad groups and responsive search ads.
• Configure conversion tracking for donations, sign-ups, and key website interactions.
• Provide a brief launch report plus two weeks of optimization (negative keywords, bid adjustments, ad copy tests) so I can see clear improvements in clicks and impressions.

Acceptance criteria: account remains in full compliance with Ad Grants rules; each new campaign delivers measurable impressions and clicks; conversion actions appear in Google Ads and Analytics.

If you have recent success stories with other Ad Grants clients and can hit the ground running, let’s get started.