Optimize Instagram Conversions via Meta Ads

My Instagram shop once thrived with 54 K followers, yet sales have slipped and organic reach is almost invisible. I want to turn that around by using Meta Ads Manager more intelligently—specifically, by refining my target audiences and running a conversions-focused campaign that drives direct sales inside Instagram.

Here’s the help I need:
• Audit my current Ad Manager settings, catalog connections and existing custom audiences.
• Build or refine custom, look-alike and retargeting audiences so ads reach the people most likely to buy.
• Set up a clean Conversions campaign (purchase event) that tracks in-app checkouts accurately.
• Explain the logic behind the settings so I can maintain and scale them after the engagement.

I already have creative assets and product tags in place; what’s missing is the strategic audience segmentation and campaign structure that converts followers into buyers. If you’re comfortable navigating Meta Ads Manager, know your way around pixel / CAPI tracking for Instagram checkout, and can show proven ROAS improvements, I’m ready to start right away.