Optimize Google Ads for Leads

I’m running Google Ads right now, but the cost per enquiry keeps creeping up and too many clicks turn out to be poor matches. My single focus is to generate high-quality service inquiries from local businesses. I want every impression, click, and call to move the right companies closer to hiring us.

You’ll start with a full audit of the existing campaigns, then reshape them for lead generation: tighter keyword groups, smarter bidding, compelling ad copy, useful extensions, and rock-solid conversion tracking through Google Ads, Google Analytics, and Tag Manager. I’m open to the tactics you prefer—manual CPC, Smart Bidding, A/B testing—so long as they clearly lower my cost per lead and raise lead volume.

I’ll consider the work successful when:
• Cost-per-lead drops and holds for at least two weeks.
• Search-term reports show 90 % relevance to our services.
• You deliver a concise wrap-up explaining what was changed, why it worked, and the next optimizations I can continue on my own.

If you’ve boosted lead generation for other local-business campaigns, tell me about it and let’s get started.