Optimize B2B Website for Sales

My current site attracts the right companies, but it isn’t turning enough of those visits into real, paying customers. The sole objective of this project is to increase sales from our B2B traffic by refining the website itself—no email or social media work required.

Here’s what I need:

• Conversion-focused audit of the existing pages, pinpointing friction points in copy, layout, and user flow.
• Wireframes or mock-ups that show exactly how those pages should be re-structured for stronger value propositions, clearer CTAs, and streamlined forms.
• Fresh, persuasive copy written in a tone that speaks directly to professional decision-makers.
• On-page SEO improvements (meta tags, headings, internal links) so we keep or improve current rankings while we optimise for conversions.
• Google Analytics and basic event tracking set up (or refined) to measure form submissions, demo requests, and other key sales actions.
• A concise hand-off guide explaining the changes and the key metrics I should watch after deployment.

Acceptance criteria
1. Updated mock-ups align with brand guidelines and are approved before development.
2. Copy is delivered in an editable format, mapped to each page section.
3. Conversion tracking proves functional with at least one test submission recorded.
4. A short report summarises pre- vs post-launch benchmarks I can monitor.

The ultimate measure of success is a noticeable uptick in qualified B2B enquiries within the first month after the new pages go live.