Optimize 8 Google Ads Listings

I have eight individual Google Ads service listings that need a careful, data-driven tune-up so they start delivering real sales instead of just clicks. Each listing is already live, but performance is uneven, no calls and cost-per-conversion is climbing. Your task is to step in, audit every setting, and rebuild where necessary so the campaigns focus squarely on revenue generation.

The scope covers:
• Full account and campaign audit: ad groups, match types, negative keywords, bidding strategy, extensions, and Quality Score signals.
• Keyword and search-term refinement geared toward purchase intent for professional services.
• Fresh ad copy (where gaps exist) and split-test variations to surface the highest-converting messages.
• Conversion tracking verification: Google Tag Manager, Google Analytics, and in-platform tags must all tie back to an “increase sales” goal.
• Budget allocation across the eight listings to maximise ROAS, backed by clear rationale in a hand-off document.

Acceptance criteria
– Conversion tracking fires correctly for every service enquiry or online sale.
– Each listing reaches a mutually agreed CPA or better within the first optimisation cycle.
– Final hand-off includes before/after metrics, change log, and next-step recommendations.

If you live inside Google Ads Editor, namaste. Let’s turn these eight listings into revenue engines.