Optimise Images for Social Media

I have a batch of original product and lifestyle photos that need to be made “social-ready.” Each file has to be cropped to platform-friendly sizes (square, 4:5 and 16:9), balanced for colour and exposure, and given a subtle, natural-looking shadow so the feed stays consistent.

Please remove minor blemishes, dust or background distractions, keep the subject crisp, and export the retouched versions at web-optimised resolutions while preserving as much detail as possible for paid-ad placements. I’m flexible on the final file type—JPEG or PNG is fine—as long as they load quickly and remain sharp on Instagram, Facebook and TikTok.

Deliverables
• Retouched, shadow-enhanced images in three aspect ratios per original
• Final files in a social-media-friendly format with descriptive filenames
• A brief note on adjustments made (so I can replicate the look in future)

Your workflow can be Photoshop, Lightroom, Affinity or any similarly capable tool; I only care that the results look polished and consistent across the set. If you have questions about colour profile, dimensions or anything else, let me know and I’ll respond quickly so you can keep moving.