Ongoing SEO & Backlink Campaign

I’m looking for a results-driven SEO specialist who can turn my client’s salt business website into a consistent source of new enquiries and orders. Each month I need measurable progress across three fronts:

• Google Ads campaign management – plan, launch, and optimise search ads that bring qualified buyers straight to the site, fine-tuning bids, ad copy, and negative keywords so our cost per lead keeps dropping.
• High-quality backlink building – secure authoritative, niche-relevant links through outreach, content placement, and digital PR. No spammy directories; I expect clean, contextual links that move the ranking needle.
• Website SEO improvements & keyword tracking – audit on-page factors, fix technical issues, and keep a live dashboard of target keyword positions so we can see exactly how traffic turns into enquiries.

Clear weekly updates, access to Google Analytics/Search Console, and concise monthly reports will be our acceptance criteria. If you’re comfortable using tools like Ahrefs or SEMrush and you thrive on data-backed optimisation, I’d love to hear how you’ll approach the first 90 days and the milestones you propose for continual growth.