Ongoing B2B SEO Optimisation

Yes. I would make both of those requirements very clear in the public job post. I'd also change “Australian decision-makers” to simply targeting Australia, because that's the actual geographic requirement.
Use this final version:
Job Title
White Hat SEO Specialist – Australian B2B Business – Long-Term
Job Description
We are an established Australian B2B business looking for an experienced White Hat SEO specialist to improve our organic Google rankings, increase relevant search traffic and generate qualified enquiries.
Our website has recently been rebuilt on Wix.
Target country: Australia
We are only interested in 100% White Hat SEO techniques that comply with Google Search guidelines. We are looking for sustainable, long-term ranking improvements rather than shortcuts.
Scope of Work
- Full SEO audit and priority action plan
- Australian keyword research
- Australian competitor analysis
- On-page SEO
- Technical SEO
- Crawl and indexing optimisation
- Google Search Console and GA4 review/setup
- Core Web Vitals and website performance
- Internal linking and site structure
- Schema/structured data where appropriate
- Local SEO
- Google Business Profile optimisation
- Australian/local citations
- Image SEO
- Content and blog strategy
- High-quality, relevant White Hat backlink acquisition
- Keyword ranking and organic traffic monitoring
- Conversion/enquiry tracking
- Monthly SEO reporting
Important – White Hat SEO Only
We DO NOT want:
- PBN links
- Link farms
- Bulk backlink packages
- Paid/spam directory links
- Automated backlinks
- Comment/forum spam
- Low-quality guest-post networks
- Keyword stuffing
- Any Black Hat or risky Grey Hat techniques
All backlinks should be relevant, high-quality and acquired using legitimate White Hat methods. We may request examples of proposed link placements before approval.
When Applying
Please provide your experience with Australian SEO and Wix, examples of previous results, your White Hat link-building approach, examples of the types of backlinks you typically acquire, the SEO tools you use, and what you would normally do during the first 30, 60 and 90 days.
Please also provide your pricing and explain exactly what is included.
Please keep your initial proposal concise. Full business details, website URL, industry and target keywords will be provided privately to shortlisted candidates for a detailed review and final quote.