One‑Off Google Ads + SEO + CRO Audit for Busy UK Clinic (£300 Budget)

We’re an established chiropractic clinic with locations in Matlock, Derbyshire and Kempston, Bedfordshire.

We currently spend around £275/month on Google Ads and want to increase genuine patient enquiries and bookings without significantly increasing our ad spend.

We’re looking for a freelancer to carry out a one-off, practical audit of our Google Ads, SEO, local search visibility and website conversion performance.

Budget: £300 fixed fee

We are not looking for an ongoing SEO retainer at this stage. We want a clear, prioritised action plan that we can implement ourselves or outsource.

What we’d like reviewed
1. Google Ads

Campaign structure and budget allocation
Keywords, match types and search terms
Negative keywords
Ad copy and assets
Geographic targeting and bidding
Conversion tracking
Landing pages
Quick wins to improve performance without increasing spend
2. SEO & Local SEO

Technical SEO, crawlability and indexing
Core Web Vitals and site performance
Titles, descriptions, headings and internal linking
Local SEO and Google Business Profiles
Schema and image optimisation
Keyword and content opportunities
Service pages
Competitor comparison
Opportunities to rank for local chiropractic and musculoskeletal searches, including surrounding towns

3. Conversion Rate Optimisation
We want to turn more existing visitors into enquiries and bookings.

Please review:

Homepage and service pages
Booking journey and contact forms
Calls to action and phone visibility
Trust signals, reviews and testimonials
Mobile experience
Page layout and user experience
Please identify anything that could be creating friction or stopping potential patients from making contact.

Deliverables
We’re looking for a practical, plain-English report, including:

Executive summary
Top 10 quick wins
High / Medium / Low priority recommendations
Estimated impact vs implementation effort
Google Ads issues and opportunities
Website improvements likely to increase enquiries
SEO/content opportunities
Technical issues requiring developer input
A prioritised action plan
The goal is to help us increase enquiries, improve Google Ads performance, strengthen local SEO, improve conversion rates and make better use of our existing £275/month advertising budget.

When applying, please include examples of relevant audits or similar work you’ve completed and briefly explain the approach/strategy you would take for our clinic.