Off-Road Team Topo Logo

I need a fresh logo for my off-road team, built around the word “Lost” and wrapped in flowing topographic lines. The look has to be a detailed illustration rather than a minimal mark, and any text that appears should feel handwritten—organic, a little rugged, and clearly legible when scaled down for helmet decals.

Where the logo ends up:
• Full-size livery on the vehicle sides and roof
• Die-cut stickers in several sizes
• Screen-printed tees and hoodies

Because it will be blown up large and also reduced to a few centimetres, I’ll need clean vector artwork plus high-resolution PNGs. A monochrome version for single-colour prints and a colour version that still feels bold against mud-splattered backgrounds will both be essential.

Deliverables
• Editable vector file (AI or SVG)
• Colour and single-colour PNGs (300 dpi, transparent)
• Simple usage sheet showing safe zones, colour values, and minimum size

Acceptance criteria
• Contour (topo) lines are a dominant graphic element
• “Lost” stands out, set in a handwritten style that reads clearly at 25 mm wide
• Design holds its detail when enlarged to 1 metre for vehicle panels
• Files open flawlessly in Illustrator and remain fully editable

I’m happy to answer quick questions as you explore concepts and will give fast, constructive feedback on roughs so we can lock this in and get it dirty on the trail.