Novel Promotion on Social Media

I'm seeking an experienced social media advertiser to promote my new novel. The primary goal is to increase book sales. The ads will run on Facebook and TikTok.

Key Requirements:
- Create compelling ad content that captivates potential readers.
- Targeted audience selection to maximize reach and engagement.
- Monitor ad performance and adjust strategies as needed.
- Provide a detailed report on ad performance.

Ideal skills and experience:
- Proven track record in social media advertising, particularly on Facebook and TikTok.
- Strong copywriting and creative skills.
- Experience in the book publishing industry is a plus.
- Analytical skills to interpret ad performance data.

Please provide samples of previous work and a brief strategy outline.