North America Lead Gen Strategist

Two consumer-focused campaigns are about to launch across North America and I want every dollar we spend to come back with interest. A specialist agency will handle the day-to-day execution, but I need a senior strategist who has steered Google Ads lead funnels for the North American market before and can direct the agency toward measurable ROI.

Scope of work
• Audit the agency’s current media plan, ad copy, keyword clusters and landing pages with a North-American lens.
• Model realistic CPL and CAC targets, then translate them into daily and weekly KPIs the agency must hit.
• Refine audience segments, bidding strategies and creative angles so each campaign can scale without sacrificing lead quality.
• Join a short weekly call to review performance dashboards, diagnose issues and prescribe the next set of optimisations.
• Deliver concise reports that show spend, leads generated, and progress toward ROI.

Acceptance criteria
1. Baseline KPI sheet delivered before launch.
2. Weekly optimisation notes issued within 24 h of status call.
3. End-of-campaign report demonstrating lead volume, CPL and projected revenue vs. spend.

Tools & data access you will have: Google Ads manager account, Google Analytics 4, existing landing-page CRO tests, and any historical performance data you request.

If guiding a B2C Google Ads lead engine for the U.S. and Canada is second nature to you, let’s talk outcomes and timelines so we can get these campaigns converting profitably from day one.